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Maly Bernstein is Bluemercury’s New CEO

Comes to the role from CVS Health.

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By: Christine Esposito

Editor-in-Chief

Macy's, Inc. has named Maly Bernstein chief executive officer of Bluemercury, effective September 13, 2021. She succeeds Bluemercury co-founder Marla Beck.   Maly Bernstein In this role, Bernstein will oversee the growth and strategy of all aspects of the Bluemercury brand, from its digital platform to stores. She will report to Tony Spring, chairman and chief executive officer of Bloomingdale’s, and will be based out of Bluemercury’s Bethesda, MD, headquarters.   Bernstein wa...

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